IBIL Brands Seminar - Trade Marks: The Future of the Advertising Function

UCL Institute of Brand and Innovation Law (IBIL): Brands Seminar 2011

Trade Marks: The Future of the Advertising Function

Wednesday 23 March 2011 from 6 - 8.30pm

Speakers include:

• Jerome Gilson 
  Attorney, Brinks Hofer Gilson & Lione, USA 
• Dr Ilanah Simon Fhima
  co-Director of UCL's Institute of Brand and Innovation Law 
• Professor Annette Kur
  Max Planck Institute of Intellectual Property

The chair will be taken by The Hon Mr Justice Arnold


About this seminar: 
Trade marks have long been acknowledged as indicators of origin. It is also uncontroversial that consumers use them as guarantees of quality. However, courts and commentators are increasingly referring to an additional function of trade marks, the advertising function.

IBIL’s Brands Seminar 2011 will take an in-depth look at the advertising function. The international panel of speakers will consider what is meant by the advertising function, its history and the extent to which it should be protected in the context of European and US developments. The panel will take a critical look at recent cases which have acknowleged the advertising function, including L’Oreal v Bellure, Intel, Google France and L’Oreal v eBay, and will consider how much protection really is being afforded to the advertising function in Europe.

Programme:

This course is accredited with 1.5 CPD hours by the Law Society of England and Wales. Our course provider reference is IU/UCL. It is also accredited by the Bar Standards Council and constitutes relevant CPD for CIPA Fellows.

About the Speakers
Jerome Gilson has practiced trademark and unfair competition law in the United States for more than 45 years and now  practices exclusively with the preeminent Chicago intellectual property firm Brinks Hofer Gilson & Lione, a firm that has borne his name since 1983. He has handled numerous trials and appeals before the United States Patent and Trademark Office Trademark Trial and Appeal Board and the federal courts, and has written and spoken widely in his specialty. He has received numerous awards and other professional recognitions, but is perhaps best known nationally and internationally as the original author of leading treatise Gilson on Trademarks (LexisNexis) (supplemented three times annually (formerly Trademark Protection and Practice). He graduated from Northwestern University School of Law where, as a student on the Law Review, he published his first article. He is currently admitted to practice before numerous Federal District Courts, eight Federal Courts of Appeals and the United States Supreme Court.

Ilanah Simon Fhima joined UCL in September 2007, and is co-director of UCL’s Institute of Brand and Innovation Law. Ilanah completed her PhD as a Herchel Smith Research Scholar at the Intellectual Property Research Institute of Queen Mary University of London, during which time she also taught at UCL and Kings College, London. She was a lecturer at Brunel University (2006-2007) and an invited researcher at the Institute of Intellectual Property Law, Tokyo.

Ilanah serves on the editorial board of the European Intellectual Property Review and was deputy editor of the European Trade Mark Reports until the end of 2009 . She was a group leader on the European section of the International Trade Mark Association’s Well Known Marks and Dilution Committee between 2005 and 2007. She co-founded and was previously a contributor to the IPKat intellectual property weblog. Ilanah speaks regularly presents her research at international conferences, and has conducted judicial training on intellectual property in Israel and Croatia.

Professor Annette Kur is a senior member of research staff and Head of Unit at the Max Planck Institute for Intellectual Property, Competition and Tax Law. She is Associate Professor at the University of Stockholm and Honorary Professor at the University of Munich (LMU). She teaches also at Munich Intellectual Property Law Center (MIPLC), and is a member of foreign faculty, Santa Clara University (CA). In fall 2006 and spring 2009, she was a Visiting Professor (Hauser Global Law School Program) at NYU, New York. She has served as adviser in the American Law Institute’s project “Intellectual Property: Principles Governing Jurisdiction, Choice of Law, and Judgments in Transnational Disputes. She was President of the International Association for the Advancement of Teaching and Research in Intellectual Property (ATRIP) for the term 2007-2009. Professor Kur is the author of books and numerous articles in the field of national, European and international trademark, unfair competition and industrial design law as well as international jurisdiction and choice of law.